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Research papers

Why do some online communities work

Online research communities have been generating quite a lot of buzz recently. At the American Marketing Association's market research conference in September 2007, this was one of the primary themes, discussed by companies like General Motors who...

Catalogue: Qualitative 2007
Authors: Marco Vriens, Lee Eyre, Jamie Hamilton, Misia Tramp, Lisa Galarneau
Company: Microsoft
November 12, 2007
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Citation

Vriens, Eyre, Hamilton, Tramp and Galarneau (2007a, November 12). Why do some online communities work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-do-some-online-communities-work


Research papers

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
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Citation

Ohno and McCaughan (2007a, November 12). Manga makes a difference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/manga-makes-a-difference


Research papers

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007
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Citation

Goisbeault, Le Roy and de Saint Roman (2007a, June 03). Media in life survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-in-life-survey


Research papers

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco
Companies: KANTAR TNS Malaysia, Microsoft
June 3, 2007
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Citation

Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse


Research papers

Actionable consumer insights

This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change.It explores the growing pressure and opportunities that companies face to go green. It...

Catalogue: Consumer Insights 2007
Author: Richard Atkinson
Company: 2CV Research
May 7, 2007
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Citation

Atkinson, R. (2007a, May 07). Actionable consumer insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/actionable-consumer-insights


Research papers

Warm vodka and sweaty women

Conventional research techniques failed to find the key insights necessary to drive behavioural change around Russian women's relatively infrequent use of deodorant. A combination of semiotics, ethnography and market analysis provided a means of...

Catalogue: Consumer Insights 2007
Authors: Jaroslav Cir, Greg Rowland
Companies: Greg Rowland Semiotics, Unilever
May 7, 2007
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Citation

Cir and Rowland (2007a, May 07). Warm vodka and sweaty women. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/warm-vodka-and-sweaty-women


Research papers

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
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Citation

von Lanzenauer, Gnädig and Messerli (2007a, March 12). Heidi and the Bollyblog. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/heidi-and-the-bollyblog


Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007
Authors: Matthieu Jolly, Laurent Battais
Company: MarketingScan
February 19, 2007
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Citation

Jolly and Battais (2007a, February 19). Loyalty card databases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loyalty-card-databases


Research papers

Coming to terms with emotions

Qualitative research often claims to also gather besides rational and functional business aspects the more emotional side of the coin: feelings, moods and emotions that are related to (consumer) perception, decision-making processes and (consumer)...

Catalogue: Qualitative 2006
Authors: Ute Rademacher, Kay Volker Koschel
Company: Ipsos MRBI
October 8, 2006
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Citation

Rademacher and Koschel (2006a, October 08). Coming to terms with emotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-emotions